DIGITAL MARKETING – DEMYSTIFIED

Internet! Internet! Internet! It’s the era of the Internet

We have survived in the reaching, targeting, and expanding world of Internet and online assistance for a longer period, and as the Internet initiates the making of the headway day by day, we ultimately stepped into the world and aura of digitalization.

 This new and upgraded world is stagnant or limited to entertainment, listening to music, or playing games. It has a huge and wide application in today’s Organizations for brands, companies, and businesses.

This application and up-gradation in today’s world and era is referred by various names such as Digital Marketing/Web Marketing/Internet Marketing…. Anything which you can name it. 

Holding to the huge demography of the globe, people utilize and buy a significant amount of their time online. As a result, it becomes effortless and efficient for organizations and businesses to advertise themselves on the Internet, differentiating digital marketing from traditional marketing in today’s era. However, organizations and brands can still correlate and capture the attention of their potential customers without having to be physically present for their consumers. 

WHAT IS THE EXACT MEANING OF DIGITAL MARKETING?

Digital Marketing determines to promote the goods, products, and services through digital platforms and channels by identifying, building, focusing, and targeting an audience to purchase those products and services. 

In easier words, Digital Marketing defines ways to applying marketing tactics through the Internet. It involves Social Media Marketing, automation, content marketing, Community building, Advertising, IT Services, Website/App Design & Development, UI/UX, Content Marketing, Branding Expert, Graphics Designing, Search Engine Optimization (SEO), Email Marketing, Video Creation and very much more. Digital marketing can be determined and described in both ways: online and offline.

DID YOU KNOW?

1. The average potential consumer and audience’s attention span is 8 seconds, so you must develop your content range! Infographics are liked, shared, and engaged on social media marketing three times more than other varieties of content – Social Media Content with preferable and relevant imagery increases around 94% improved views.
2. Search ads can increase and boost brand awareness and knowledge by 80%, and display advertising has shown up to gain high traffic to a website by 300% – PPC. 
3. Search engines increase by around 93% of all website portal traffic.
4. Link building and developing is the most difficult and hurdle some SEO tactic, according to 65% of marketers.
5. Titles and headings with 6-13 words glue the highest and most consistent potential and remote traffic in digital marketing – Content Marketing.

It’s time to step forward and keep going with the era and age of digitalization around the globe, which can fly up and boost your business to a new horizon and a very good height.

Let’s go into its detailed analysis!

HERE IS An Easy 5- STEP GUIDE IN DIGITAL MARKETING-

1. KNOW YOUR BRAND-

Having knowledge and awareness of your brand and company is the first and foremost step that you should consider and ponder. Even before you can perform as a company, it is very important and crucial to have in-depth and detailed knowledge and awareness about what your brand and company is.

Ø  Describe and be precise about the mission and vision of your brand and company so that they can be your selling points and important veins to boost and attract your company when you go out to make them your target audience and potential customers.

Ø  How will my business or brand seem to look attractive? What will my brand show and speak? How will it be perceived and adopted and be captivating for the minds of my potential customers? What is the ultimate goal, vision, and mission of your company? Asking and pondering these kinds of questions to yourself will help you to visualize and develop a persona of your brand or company and its goods, product, and services.

2) IDENTIFYING “YOUR” POTENTIAL CUSTOMERS-

Now, you can have consumers and customers from any working field and sector for your shift to digital marketing. 

But you have to get an answer for your brand,

Do all the leads your brand or company generates to have the potential and strength to be your target clients? The answer depends on what kind of services you give to every potential customer by understanding their perspective and keeping in mind their requirements. 

 If you are not sure about which audience you are targeting then, 

How will you develop your digital marketing strategy?

Knowing your potential customer and target audience will enable you to boost the appropriate bunch of audience.

3) KNOWING YOUR COMPETITORS-

The majority of companies generally neglects this key benefit of marketing.

Ø  Analysing and understanding how your fellow brands and competitors approach the scenario and tackle the situation can help you discover and sharpen your approach, talent, and skills.

Ø  You can understand, study and analyze your competitors and their perspectives and methodology of working by looking -

• Where and how they are receiving the traffic for their Website?
• Their company’s Reviews and briefing on various channels and platforms
• What Keywords and SEO’s do they focus on?
• How they rank themselves up on Google and other social media listings?

Ø  This is answered with the help of paid (AHREFS, SEMrush, Majestic, etc.) and unpaid (UberSuggest, Google Analytics, Google Search Console, etc.) digital marketing strategies and techniques.

4) TACTICS FOR DIGITAL MARKETING-

Now, there are various tools and tactics which include Digital Marketing services, they are

• Social Media Marketing (Instagram, Facebook, Twitter & LinkedIn).
• Content Marketing.
• Graphic Designing.
• Web Development/ Website/App Design & Development.
• Search Engine Optimization (SEO).
• Email Marketing.
• Mobile Marketing.
• Video Creation.
• Link Building/Earning.
• Infographic Design.
• Downloadable Content Offerings and so much more. 

Digital Marketing is not just limited or restricted to above stated and mentioned tools and tactics but, you can also innovate and create your tools, techniques, strategies, and tactics or have an integrated tactic design and shape for your brand or company. It can be anything and everything you desire and want to be by using this weapon.

Having a proper, well-defined, and maintained Development Plan for your Digital Marketing is crucially important and necessary. It will set up a foundation and base as to your digital schedule and plan.

Your Imagination, Innovation, and Creation should be at Work for your brand! 

5) MEASURING THE RESULTS-

 It’s time to monitor and manage what you have done!!

It’s time to understand and get the outcomes now!!

Luckily, in Digital Marketing, this step is very easy and simple; that is, getting outcomes and knowing results in Digital Marketing are quantifiable and can be understood by easy records.

Analyzing how much your digital existence has raised the engagement and involvement of the viewers and your potential customers can help you understand its results.  

You can examine, monitor, and manage the results and then, you can take the important steps if required.

If you desire to acknowledge and learn more about digital marketing and its services and tools, check out our digital marketing services and consult us online to understand how we can help get you started to rule the market.