Google SEO Guide: The Ultimate Resource

With the rising digital age, it has become crucial for businesses to adopt digital marketing and advertising strategies. Digital marketing helps businesses generate search-friendly content to reach their target audience. 

Search Engine Optimization (SEO) is a popular term that floats around the internet these days. SEO optimize a business website, making it easier to find with search engines like Google. If google searches or any other search engine find it challenging to identify your website, you are missing out on something important. The more traffic you bring to your website, the better it is for your business.

This article discusses what google SEO is and how it is the ultimate resource for your business SEO optimization. It also discusses the basics of google SEO, such as keyword research, on-page optimization, link building, and content promotion.

Google SEO Basics: Keyword Research 

SEO is a key tool that professional digital marketers use to generate leads, relevant traffic, sales, and, ultimately, revenue for their clients. However, traffic is one of the most critical factors affecting any website's optimization. Website Traffic is an intelligent way to reach a specific high intent audience of a business that is interested in your business. Traffic is drawn to a website with the help of Keywords. These Keywords should be well researched and specific to your business. 

There are two major types of keywords: long tail and short tail. Long tail keywords are often in the form of phrases. Short tail keywords are specific and consist of a maximum of two words, whereas long tail keywords include more than two words.  

Keyword Identification -  The process of identifying the terms your target audience is searching for your business. These terms are known as keywords. 

Factors Affecting Keyword Identification

The process of keyword identification may sound easy; however, it is more complicated. There are three main factors that you should consider during keyword research.

1. Search Volume - Search volume is the number of times the keyword is searched on google. The more the searches, the bigger the audience will be. A business website must incorporate keywords with high search volumes to increase its SEO rate. 
2. Relevance - Every keyword the business uses should be relevant to the company's business prospects. It is not about using keywords with the highest search volumes but relevant keywords with a decent search volume. Using just high-volume keywords can cause more harm than help you optimize your website effectively. 
3. Competition - Alike any other business aspect, Keywords also have a competition for using specific keywords. They may even include potential costs, as some keywords can generate more sales, leads, and traffic than others. 

Many online and offline tools help digital marketers analyze the best keywords for a website. Some of these tools that Diginfo recommends include Ubersuggest, SemRush, and SmallSEOTool. 

Google SEO Guide to On-Page Optimization

Once you have successfully researched appropriate keywords for your business, the next step is to implement these keywords onto the website. Each website page should be optimized and focused on a precise keyword or a selection of keywords that describes your business in the best possible way. 

Keyword Placement - The process of strategically placing keywords to drive maximum traffic on a website. 

On-Page SEO: Keyword Placement

Apart from the actual content on the website, it is crucial to strategically place your keywords to attract a specific, high-intent audience. Here are some of our recommendations for keyword placement. 

1. Title Tags - Title tags are also known as Meta Tags. The title tag is often discussed synonymously with the page title; however, they are not the same. Having a good keyword in the meta tags improves the website's click-through rate (CTR). It appears at the very top of the page when you place your cursor on the google tab. It is updated from the source code of the website.
   
   
2. Meta Description - Meta description appears under the website on google search and not on the actual page. It is also updated from the website's source code. The meta description can be explained as a summarized ad copy of the website, which makes your target audience click on your website. The more intriguing the meta description, the more potential it will have to attract traffic. These descriptions also help the website increase the click-through rate (CTR).
   
   
3. Anchor Text - Link to your page from multiple other pages on your site, using your keyword as the anchor text. This makes it simple for Google crawlers to locate and rank your page.
   
   
4. Alt Attribute -  Adding images to your Google SEO Content is crucial to boost your on-page SEO. Pictures are enticing to readers and Google. Use the keyword in the file names (e.g. steps-to-fix-your-bike.jpg). Use the ALT element to inform search engines and people about the image's keyword.
   
   
5. URL Structure - A URL Structure is important for tracking and shareability perspectives. A short, to-the-point URL with relevant keywords for better SEO Results. 

Google SEO Guide to Off-Page Optimization: Link Building 

Building links to your content by sharing it on social networks help a business increase its visibility to optimize content. It is important to create both internal and external links to the content; these activities fall under Off-Page SEO. Google’s algorithm is based mostly on backlinks; it becomes important for the business to create credible backlinks that support steady traffic to the website.  

Key points to remember while Link Building 

Every business must create and develop links focusing on general, sustainable marketing approaches for long-term SEO success. There are a lot of different ways in which you can create and rank our content. However, when it comes to building links for any website, anchor text and domain authority are the two most important factors. 

We recommend the following four key points while building links for your website.

1. Guest Posts - It is one of the most powerful sources of link building on an authoritative domain. It is often referred to as the pure way of building a link. Guest Postings allows you to host your content on a powerful domain that drives its own traffic. It also allows you to create a great anchor text for your link.  
   
   
2. Link Building with Employees - As per the size and goal of the organization, it is possible to have employees with good blog pages, personal sites or other link sources which can help you with link building. These links are an outstanding way to get links from quality sources with suitable anchor text.
   
   
3. Testimonials - To reflect more authentic links, testimonials are a great way for link building. Contractors, Consultants, Hardware Providers, and Customers can help you boost your credibility while providing you with excellent opportunities to build links. 
   
   
4. Internal Linking - Many businesses often overlook Internal Linking, which is a process of linking targeted pages from their own domain. This actually helps you navigate your website traffic in a strategic way. 

 Take Away

Google SEO is a great way to increase the reach of your business. Every business needs to develop a great SEO for their website to ultimately receive the optimum revenue. The article has summed up the process of identifying keywords, implementing them on the page and building credible links that boost the overall SEO of the website.