INSTAGRAM EPISODE IN DIGITAL MARKETING

Instagram is an efficient social media platform to promote and enhance your business digitally to another level. It is simply another concept on social media platforms to enhance and spread your products and services across a given digital network. A wider and competent audience on social networks is the reason why Instagram is an efficient platform for publicizing your brands, their products, and services on the Internet. 

Instagram first hopped in 2010, where it was a normal social media platform to take selfies, chat, add pictures on your walls and explore some of the latest techs on the Internet. However, in these ten years, Instagram has completely transformed its image from a simple selfie posting platform to a platform used for brand awareness, understanding customer preferences, source of knowledge, awareness about almost every trending topic, and many more. 

In 2021, as Pandemic has hit the market to a different level and had changed the pace towards social media platforms and digitalization, Instagram has transformed from a simple photo-sharing app to a full-on marketing network all around the globe.

Instagram Stories, and the new standalone video platform, IGTV, are few remarkable tools that have refined the pace of working of Instagram on social media. Advanced analytics, shoppable Instagram posts, and many more tools have drastically changed driving organic traffic and potential audience. 

This blog will understand the in-depth effect of Instagram on social media marketing and how it is useful for marketing your business on the digital platform.

Why Instagram Marketing plays a key role in E-commerce growth?

Instagram holds a huge audience with them. As we know that Instagram is a worldwide platform for social media marketing, it is also a bunch of opportunities for many businesses and brands. It is a social media platform for sharing your daily updates, like photos, videos, and other stuff, and is a remarkable channel for e-commerce marketing due to its incredible page format. The Instagram page gives massive opportunities for e-commerce businesses to show their products on the social media platform in a systematic and organized way. It holds a beautiful view for the audience and attracts many of them through regular photos, videos, or Instagram Stories, and much more.

Millions of businesses prefer Instagram for their online presence and visual approach to complement and enhance their e-commerce marketing. This social media trend also helps in brand awareness and business engagement of many people all around the globe. According to statistics and facts, Instagram produces higher engagement rates for businesses and brands than Twitter and Facebook.

According to recent statistics and figures, 72% of Instagram users or operators report that they prefer to purchase and give a thought that is dependent solely after observing products and services of particular brand and business on Instagram, with the sub-categories on this platform like clothing, makeup, shoes, and jewellery. This shopping pattern makes Instagram operators the targeted and potential audience because they're high-intent and easy and fast to convert. 

But, if any Ecommerce business is planning to build an Instagram marketing strategy to attract your target audience, you first need to know how the Instagram algorithm work. Following are few reasons why one should market their business on Instagram:

Why Market Your Business on Instagram?

As already discussed, Instagram is used to attract target audience and potential customers on social media platforms by their remarkable and innovative web page, containing space to promote e-commerce business through stories, videos, images, and many other sources. Instagram helps in brand awareness and brand engagement to the targeted audience and potential customers. Suppose you have a business, brand and you want to promote your products or services online. In that case, that has a visibly noticeable result, Instagram is the optimum platform to publish that content.

Since Instagram is distinctive from other famous social marketing sites, it requires a distinct marketing strategy. It is also important to understand who brands and businesses must focus to Instagram for their business growth and, most importantly, target your audience. 

Instagram focuses on the story.

Most of the target audience and potential customers love stories and enjoy the small messages behind any news or topic on which the brand or business wants to focus. Storytelling has always been a part of our lives and is a normal act that engages customers of all age limit and parameters. When it comes to businesses and their growth, telling an interesting story that focuses on the history, brand orientation, struggles, limitations, news, or any other topic, is the best way to create an emotional connection with your target audience or potential customers.

Stories portrayed with beautiful videos, scripts, and messages are a great source to engage your audience and develop a relationship with your potential customers and ambassadors. 

It is also said that Instagram stories are the "behind the scenes" of your brand and business, focusing on small chapters on how your brand came into the market and established itself in this quickly moving business.The case of e-commerce marketing mainly focuses on the products and services related to their brands and business.

An emotional impact over the audience regarding the origin and efforts that the brand or business have put for their growth leave a positive outcome and a sense of the relationship between the customer and the company; therefore, stories on Instagram are a great source of brand engagement and relationship development for existing and non-existing but potential customers.

• Video involvement of the customers

It is observed that more than photos, videos are the source of engagement for the customers and the viewers. Although photos are the most engaging content on the Web, it is statistically proven that visual posts produce a 650% higher engagement rate than text-only posts. Instagram is a network of social media where clients or customers build a strong bond of communication and engagement directly with the brand or the brand enhancers. It helps you not only involve people with your website but also helps you to boost your business online and increase your customer base to another level.

Videos that focus on good content delivery have great scenes and beautiful color combinations with remarkable font and style or themes, keep the eyes of the audience over the brand forever. It is also observed that a video is forwarded many times and is recommended by most viewers if it is relevant to the customer's lives and needs. It increases the business's branding through a chain system, where videos announce your brand to every viewer. 

• Instagram is a hub of audience.

Instagram is a social media marketing platform consisting of more than 700 million monthly users. It is a great platform to market your business to a huge potential audience and customers. Your one post can reach millions of people all over the globe, creating a wide network f communication and engagement of users to an unimaginable extend. Your single post could be acknowledged by enormous people, opening up the chances of the wide market for your brand- be it small, middle-sized sized, or big company. 

It is also preferred to rank your posts better by using limited and relevant hashtags in your content to target the correct audience and right customers.   

• All your competitors are using Instagram.

One must know that all your business competitors are already using Instagram to engage your audience. In this phase of Pandemic, where digitalization has been a basic need for society, almost every brand has come up digitally and has started marketing themselves on Instagram. So, your brand must use business for two main reasons: your welfare that is to work for your brand awareness and customer engagement. The other is monitoring your competition and following their activity to see how they interact with their community? What type of content marketing techniques they use? When? How often? And many more such questions. By answering these questions, you can monitor their posts and practices and helps you to upgrade your creative strategy.

Final Thoughts

This blog has understood that Instagram is a social media marketing platform to market your brand and business by building effective Instagram marketing strategies. Most of the target audience and potential customers use Instagram daily and trust this social media platform for news, purchases, and services.

In the end, Instagram will continue to redefine and reframe the marketing of businesses and brands. After all, that's where almost every customer and target consumer is, and engaging them on this panel is crucial for getting the best digital marketing outcomes.