Monday 30th August 2021
THRIVING FOR BUSINESS DIGITALLY DURING THE GLOBAL PANDEMIC
While we talk about Digital Transformation and the paradigm shift of
traditional marketing into digital marketing, the better side about COVID-19 is
the comprehensive impact on behavior shift in the market. In the middle shift
to the senior leadership and benefits of most organizations and brands,
including customers from 35 to 44 age bracket raised their internet consumption
and online usage by 11% while millennials noticed an average increase of 5-7%.
The unobserved disappearance of all platforms and channels in a contest
to offline events and conferences, along with the raising obstacles on
face-to-face business and brands, poses a sizable challenge and difficulties
for marketers in today's era.
Brands and businesses across the globe are gradually coming to terms
with the volatile business atmosphere we have seen ourselves in the effects of
the COVID-19 crises. Whether your brand has temporarily frozen or seized
operations or has planned to implement innovation-driven remote working
methods, how you approach and thrive your digital marketing strategy should be
a primary target in these terrific and tension-hosted times ahead.
It would be really silly to discount the strength, power and pull off
live, physical, and real offline marketing campaigns. The unobserved and unseen
disappearance of all platforms and channels about offline events and
conferences and the raising obstacles and barriers on face-to-face business and
brand pose a sizable challenge for marketers nowadays. Soon, your prospective
clients and potential customers are going to be resistant in walking through a
visiting door and shaking your hand – and no one has any idea or thought about
how long this will last and whether this will be a longer-term transformation.
The Online channels and Internet is the only place that is not
quarantined or locked in the lockdown for the quarantined potential audience or
targeted consumers, and brands – including ones that do not even have a social
page yet – will have to be aware and explore the realms of it. Suppose it's
a legal norm in your association or brand to go out and visit new people out
their face-to-face before involving in business tasks and activities. In that
case, one must adapt and explore the web or social media channels and platforms
where relationships can be made and fostered without any physical contact.
Amidst the transformation in the social world and era, prominent
channels and platforms such as Facebook (+18%), TikTok (+20%), Instagram
(+20%), and Whatsapp (+17%) have all noticed and witnessed growth in the huge
number of sessions per week per user as per data source Nielsen Report on
COVID-19's influence on the transforming landscape in media and social
platforms.
Even smart TV adaption and consumption & national OOT channels have
reached unprecedented heights and a big changing cycle along with social media
and digitalization. We have observed changes in our lifestyle and daily
occupations in these tough times and now target good, creative, but light
content.
What is the Positive Impact of the Pandemic, and how to tackle business
in this scenario?
During social trouble, crises, and pandemic, digital will not restrain
or die and will prove to be a crucial mode to reach the target audience and
potential consumers. However, it is taken care that the current global problem
and crises are severely volatile and sensitive - so there are a few pointers
which are stated below which good to know parameters to be kept in mind to
thrive in the digital space in the present situation and scenario.
Do not stunt or experiment with the situation. The most
unethical and improper thing a brand or business can do is capitalize on fear
and worries. Businesses and big companies do not perform that. Yes, hoarding
and selling important items and consequently marketing and selling them in a
time of requirement when not allowed can be distinguished as a criminal offense
in many countries. Investing your energy, time, and resources in a long-term
benefit and advantages would be the appropriate and efficient measure here.
- Strongly analyze and
understand the power of e-commerce.
If Nike, Apple, and McDonald's are having issues selling products and services or offering their performance offline - you will too have trouble for the same. E-commerce has taken a little shoot as well amidst all the chaos and hardship, but one could predict that it will pick up much faster when compared to offline selling and purchasing. The COVID-19 crises may shape e-commerce as a norm for every business soon. This time you can invest and put in content marketing and warehousing, developing communities, and strong SEO for the e-commerce domains and platforms.
