Monday 30th August 2021
WHAT MAKES A GOOD LOGO?
A logo is an amalgam of text, images and colors that help us identify
brands easily. These are small little stickers, which are unique and meaningful
and portray your brand's objectives and goals. A good logo can speak a lot
about your association, create your brand awareness, attract your potential audience
and help in building a relationship with relevant consumers and potential
customers.
It is a key element, or you can say the cornerstone of your business, as
it depicts the what, when and how of your brand and business. This sweet tiny
image holds a lot of responsibility and shows what a company does, how it
works, when it started, where it is established, and the brand values. It can
also be tagged as a "VISUAL BRAND MARK" for a company, consisting of
a symbol or brandmark and a logotype, along with a tagline.
NEED OF A LOGO
Corporate logos are the major source of branding and promoting your
services and products, as it is a visual representation of a brand. It is also
said that a perfect logo can surely be much, much more than just a representation.
A great logo makes itself a tool to convey a lot about the company or
brand– speaking about what they do, why they are special, and their working
pattern, character and other important parameters.
Good logos also add and evoke emotions in potential audience and target
customers – reinforcing why the brand is important and how it makes them feel.
This emotional connection helps to develop trust and a good relationship
between the client and the brand.
A good logo is again of great significance when you need to create and
market your brand. It is a source to convey many things to your potential
customers about your existence, work start-up, clear vision and objective of
working, working patterns and a lot more. It also helps to market in such a way
that your brand or organization manages this communication. A logo is necessary
for both of these concepts that build a relationship and market or brand your
business and company to another level because it acts both as a visual
depiction of your business or brand identity and as a recognizable binocular
for your services and products to your customers.
KEY POINTS TO KNOW ABOUT YOUR BRAND
To create a good logo, one must take this initial step of recognizing
and acknowledging the following important questions about your brand identity:
- Who are my potential
customers?
- What do my customers demand
and want from my brand?
- What is the industry in
which your business sector falls?
- What services or products do
my company offer, and what is the customer's expectation?
- What is my Unique Selling
Point, i.e., why should a customer be attracted towards my business or
brand and trust my company over another?
A better understanding of your brand and business can be the most
important parameter to create a beautiful, attractive and symbolic logo, which
would surely appeal to your customers and audience.
FUNCTIONS OF A GOOD LOGO
Following are few functions of a good logo: -
A good logo makes your company popular and out from the competition
We have understood that a good logo is responsible for describing your
brand and giving meaning to your company's existence. It helps you to
distinguish and stand up from the crowd of other businesses and
companies.
When we talk about competition, it is observed that a good, meaningful
and creative logo wins the battle of attracting traffic towards them.
Therefore, it is important to focus on a creative but unique and simple logo
for a good reputation for your business.
- The informative and
meaningful logo is most preferred for business growth.
An informative, attractive and meaningful logo helps the audience or potential customers to focus on the brand's existence and importance. A good logo describes the brand and provides your potential consumers with some crucial data and information about your company. It can reveal the type of business sector you exist in, the service and products you provide, your target demographic, and your brand values.
- A good logo can be a weapon
for Brand awareness and recognition.
A good logo is a crucial parameter to build your company into a 'BRAND.'
A creative and meaningful logo speaks it all, shows your existence, and
develops brand awareness and recognition among the audience or target
customers. The visuals of the logos help customers keep your brand in mind.
For example, brands like Nike or McDonalds keep remarkable logos that
they have created a space in our mind so that one can identify the brand with
or without the name attached. Thus, a good logo is a heart for your brand awareness
and recognition.
ELEMENTS OF A GOOD LOGO
As we have understood the need and functions of a good logo, it is
also necessary to understand what needs to be done to create a good logo. The
main elements of a good logo should be creating one symbol that effectively
serves as a visual manifestation of an entire brand and intact all the
necessary information in one little image.
- Uniqueness
"Insist on yourself; never imitate." Ralph Waldo Emerson
Searching for other logos and copying other logos are two different things. One must always remember to be unique and different when its logo is concerned. A unique logo is an element of attraction and a good sign of loyalty for your brand and business.
Your logo should set you apart, be recognizable as distinctively yours,
and not allow you to be confused with another brand.
- Colour
Colour is the basic element of any logo. A logo can never be appealing; it is doesn't have beautiful color combinations or options. Logos can fill in all colors, be it black and white, monochrome or multicolored. Beautiful color is the main reason to make all the other elements important and appealing to the customers. Colors can also describe the motto or mission of your brand or business.
- Typography
It is an art to designing your text in such a way that it is not only
readable but also attractive and appealing for the customers to see. The major
asset of a good logo is some meaningful and innovative typographic elements. It
can be a monogram-style single letter, an abbreviation or the full title of the
brand.
- Imagery
Typography is not sufficient to make a significant logo. There is always a need for some symbols, icons or images to describe your brand and business in a better way. It is where comes the role of good imagery. Good and creative imagery gives meaning to the typography, ensuring relatability and emotional connection of the audience or potential customers with the brand.
Summing up
It is important to accept that your brand deserves an amazing logo, and
to create that remarkable and powerful logo design, you must know every point
of your business and brand, its working, its services and products and every
other information. The logo should be meaningful, attractive, and unique, but
its design should be simple and understandable, depicting a brand message,
mission, and objectives. The typography and color selection must be pleasant,
specific and go with the brand trends and sectors.
Following are few websites for designing your free logo in simple ways:
-
2.
https://www.freelogodesign.org/
3.
https://www.graphicsprings.com/start-your-logo
4.
https://www.wix.com/logo/maker
5.
https://www.canva.com/create/logos/
6.
https://www.adobe.com/express/create/logo
For any tips or techniques about creating your good brand logo, contact
us!
