HASHTAGS ON SOCIAL MEDIA PLATFORMS

The hashtag is a label on social media platforms, which is darn important to find or search posts and specific content. It is an important tool on social media to draw attention, organize, connect and promote your brand on various online channels. Most importantly, these little symbols are a trending and attractive part of the online world. With the onboarding of hashtags, social media strategies, tools, and techniques in digital life haven't been the same. It has changed the pattern of marketing and advertising to another level. They limited the digital pace and influenced and impacted the way we speak and portray our campaign. Therefore, these humble little symbols or labels serve as an important part of our modern digital era. 

Do Hashtags Have a FRUITFUL PURPOSE? Yes, for sure, hashtags are very fruitful in this digital world. Internet is full of information and data. Hashtags help the audience focus on the necessary and relevant information, which one needs and serves to sort out information from the cluster of data. This tool is mainly used on social media sites such as Twitter, Instagram, YouTube, Google+, and Pinterest. 

It is necessary to understand the important role of hashtags on social media platforms. These are the few pointers describing the necessary role of hashtags to boost your business value.

• An optimum way of labeling, connecting and finding niche social media data
• Helps to create all your content in such a way that it can be easily visible and searched.
• It allows social media operators to involve and engage with data related to common themes, patterns, or interests.
• It uses data and information to focus on a potential audience and helps to be reachable to users all across the globe. 

Basic rules to know before using Hashtag. 

It seems easy to place a hashtag before keywords. However, it is not that simple. Here are few tips, which are important to start with operating hashtags on social media channels:

• Use limited numbers of hashtags. In most cases, one or two hashtags are sufficient to leave an important impact than a greater number of hashtags in a post. The number of hashtags depends on which platform you are working on. 
• Keep us humble and little and small but understandable and impactful.
• Hashtags must be relatable to the audience. If you go for a tag that no one is interested in searching for, it won't help your brand boost and find a market.
• Don't force the use of these tags on your posts. Use them only when required to leave an impact.
• Hashtags is used to search your competitors, and this can ultimately help you regain your traffic by making your networks strong and proper.
• These tags always start with #, and they won't work if you put spaces, punctuation, or symbols.
• It is very important to use relevant and precise hashtags. It will be difficult to find if it is too obscure, and it would be useless for other social media users.
• More hashtags increase the risk of your post being understood as spam. It is better to be short and not look spammy.

EFFECTIVE USE OF HASHTAGS IN YOUR SOCIAL MEDIA POST

Here are few pointers on how you can effectively use #hashtags for your social media posts and boost our business and brand.

# CHOOSE RELATABLE AND LEADING ONE

One of the most popular labels one can use for their social media post is a trendy and leading hashtag. It can help your post t relive and survive on the internet for a longer run. You must have observed people conversating about what's "trending now." Sometimes, it is regarding the hashtags currently prevailing or is the most spoken topic at a particular time. Often, famous hashtags are majorly focused on the current scenario of the society or environment or some famous news or happenings around the globe. When you observe a trend that is relevant to your business, involve and engage in it by using that tag.

Using a trending or popular hashtag in your content or social web update can get your message visible to a much wider target audience. Also, a popular hashtag is a remarkable way to boost a brand's visibility. However, before you utilize a hashtag in your social media ads or posts, ensure it adds value to your previous conversation. If your ads do not add value, the audience is surely ignored and lost in an ocean of posts. 

Tips for using suitable hashtags: -

• Be the first one to create trending and popular tags on your own, to get more visibility for your brand.
• Search for trending and leading social media handles like Twitter and Instagram.
• Go for Hashtag analytics & monitoring websites and webpages, such as Hashtags.org, Trendsmap, Hashtagify, etc.
• You can search for instant hashtags suggestions on RiteTag, Hashtagify. Me, which enables you to search for trendy labels. 

#HASHTAG- SIMPLE AND RELEVANT

It is very important to tip for Hashtags!!! Get a label that ensures clarity and is simple to understand and be remembered. Going for a lengthy and uneasy hashtag about spelling or pronouncing will be unlikely to give you a better result. Moreover, simple, easy, specific, and relevant hashtags could attract the target audience as they could get a clear and complete idea about the message you try to portray in front of them.

 #ADD CONTEXT TO YOUR POSTS

Hashtags are a crucial tool of social media strategy at all digital marketing platforms. This little label enables you and your brand to build visibility and awareness to your target audience by attracting them; it increases your customers' engagement as they add context and meaning to your social media posts and ads. Furthermore, this label helps your content to be easily understandable and meaningful. Hashtags give detailed meaning to your content in a short little way. Besides, when you utilize infinite times on different and varied networks, the audience will easily remember and relate to your Hashtag.

However, every social media channel has its specific number of hashtags to boost the visibility of its posts. More hashtags can reduce the impact of the labels on the audience. In fact, according to various studies and statistics, using 10+ hashtags can reduce audience involvement and engagement by 68.2%.

OPTIMUM HASHTAGS LIMIT FOR VARIOUS SOCIAL MEDIA PLATFORMS

• Twitter: Good engagement ensures not more than two hashtags per tweet.
• Facebook: Only two trending hashtags on Facebook
• Instagram: It should be no more than 9 per post for best involvement, although it allows 30 labels for each post. More hashtags increase the risk of you being judged as SPAM.
• LinkedIn: it allows as many hashtags as you want, but preferred hashtags should be not more than 5 for better involvement of the target audience.

# INCREASE ENGAGEMENT WITH YOUR FOLLOWERS

Brands and companies majorly target the target audience and their involvement on your websites. These humble labels help your potential customers and audience re-visit your websites repeatedly, increasing their involvement and engagement with your band. Unique hashtags attract an audience of all ages and make your website popular and most visited by a large number of audiences, ultimately helping your business grow and expand.

As we have understood the in-depth meaning and importance of these attractive hashtags, we must try to adopt them in our social media activities as it is the need of an hour. We can conclude that unique Hashtags are directly proportional to your brand visibility and brand awareness to many audiences. The more creative and innovative labels you use for your post, the greater number of people involved in your webpage and your website. That's how one should use Hashtags effectively to raise your Brand Awareness.